He reimagined the tube map using concentric circles that share the same common axis. Five years ago, psychologist and map collector Max Roberts carried an exercise that further explored this type of geometric design. The video is posted below and worth a watch.ĭesigners, by nature, are constantly looking to problem solve, and they use past design principles as part of that creative process. Despite its label, the London tube map isn’t really a map – it’s a colour coded diagram which has since become an iconic image, variously explored and expanded on by both artists and designers. If anything, it provided information overload.īeirut’s commentary reveals the story of how the map was thought out and constructed and also highlights the nature of how design evolves over time. Commuters didn’t need all the detail that the original map provided. The rationale behind his new, schematic layout, was to provide greater focus and simplicity for commuters, helping them get easily from station-to-station underground, rather than representing what was going on above ground. ![]() In the short video, he talks about how the design of the London underground map came about, a reimagining of the original geographically-accurate (but somewhat complicated) map by engineering draftsman Harry Beck, in 1931. Recently, we came across a TED talk given by designer and critic Michael Beirut which looks at how effective design was used as a solution to a practical problem.
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